![]() While custom lettering was used, there are still many fonts being applied on the logos. The wordmarks encompass styles found in the era, from the likes of brands like Bratz, Heelys and The Powerpuff Girls, to name a few. Unlike typical brands, many people were commissioned to create several logos for NewJeans, giving their identity more fluidity within its early millennium look. ![]() It trickles down from fashion to the typography used in their promotional artworks, favouring flourishes and display types prominently used in the late ’90s and early ’00s. Under the management of South Korean art director and graphic designer Min Hee-Jin, NewJeans donned on a Y2K-inspired image. Their eponymous debut EP was released on August 1, 2022. Promotions for the group first started on 22 July 2022, with their first music video “Attention” being released on streaming service YouTube. NewJeans is a five-member South Korean girl group, releasing music under the native ADOR record label.
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